Why Ensuring Good Online Visibility is Important to your Practice

Arun Joseph VargheseArun Joseph Varghese on July 16, 2021

The internet has become the go-to place for information. People search online to find everything from where they should eat dinner, to how to treat a skin condition. The medical profession is no exception. 

Patients are researching their symptoms and treatment options on the web before coming in for an appointment with their doctor. Thus, ensuring good online visibility is important if you want your practice to grow! Read this blog post as we discuss why that's true and what are its benefits.

Easy access to information 

This is one of the reasons why an online presence is so important. The internet has become the sole place for people to find information about anything and everything. Gone are the days of flipping through a phonebook or looking up what you need in a pile of books. 

Nowadays, someone is more likely to do an internet search on their smartphone than look any further than that screen in front of them. In today's generation information is at the tip of your fingers and this facility is utilized even when one is unwell. Because people are now accustomed to researching hospitals and doctors online before making a visit, it's more important than ever that hospitals and clinics have a benchmark of good ratings.


The internet has made it easier for people to find information about potential medical facilities. With a good online presence, the facility is more likely to get an influx of patients. The benefits are that this helps build credibility and trust in a hospital’s or clinic's services through good ratings and reviews.

Build a good reputation

A patient is more likely to trust a hospital with an engaging website that highlights the key services and provides images of its ambiance. It helps establish a strong reputation in an instant.

Sites like Yelp, Google reviews, and Healthgrades are all great examples of how a good rating can help to build up your reputation. Hospitals that excel on these sites will not only be seen as well-regarded but also trustworthy in the eyes of potential new patients.


It is also beneficial to maintain a good rating because these are the sites people will visit in order to find out more about your hospital and read reviews from other patients who have had an experience there. If you want to gain a new referral, ensure that you offer stellar services.

Reach out to Healthcare aggregators

Healthcare aggregators allow prospective patients to compare providers and services in their area easily on one site without having to go through multiple searches for different doctors. A good online presence helps you to reach out to these sites.

These sites can help to increase your visibility and build up new referral sources, as long as you have a lot of positive reviews on your site. Your goal should be to get as many new patients coming in and referring friends and family members with their experiences at your hospital or clinic.


Hospitals have even been able to generate an increase in referral revenue by utilizing these aggregators, which is something that comes in as a bonus, without expecting it when they started using the service.

Improved online presence and integration with modernized practices

A range of features can help you to modernize your practice through online presence, including teleconsultations, online booking, and even the taking of payments which is much more convenient and efficient. It is the most cost-effective solution for a practice that wants to improve its online presence and provide patients with an enhanced experience.


Increased referrals, improved online presence, and integration with modernized practices. Optimizing for Google is not only good for PR but using these features will also make it easier for both patients and staff to access your services. Undertaking this can also be incredibly beneficial, as it will strengthen your reputation which in turn will lead to improved customer loyalty.

To conclude, the benefits are clear: you'll get more patients opting for your hospital or clinic, they'll stay longer because of increased satisfaction levels and there's even scope for additional revenue streams from new sources through referrals or other marketing channels when using these services.

Your hospital would not want to fall behind on its digital strategy by failing to take advantage of technological advances - so ensure you're keeping up with the times!

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July 16, 2021


July 16, 2021